“Lansdale Radio Station Adds to its Services”

News-Herald (Perkasie, PA) February 14, 1968

Lansdale Radio Station Adds to its Services In the year 1967, Radio Station WNPV continued its policy of constant review and improvement of its services to its listeners.

News coverage of the twin Bucks-Montgomery county area was improved by the acquisition of additional correspondents in Bucks county to augment the service already in operation in Montgomery county.

Several news specials” were broadcast — hour-long, in-depth reports on a single news subject — including an examination of the organization and structure of the constitutional convention, with brief policy statements by candidates as delegates, just before the November elections.

High point for the news department, was winning two awards for another special, “Alice in a Patrol Car”, first place award for stations of WNPV’s size from the Pennsylvania Associated Press Broadcasters Association, and another first place from the Greater Philadelphia Council of Churches first annual radio-TV award for outstanding public service programs.

Program Director-Sales Manager Richard Heist noted intensified sports coverage with the addition of Jack Talley to the staff.

Tally continued WNPVs active schedule of live sports broadcasts, and widened the coverage of sports news, which included the addition of a number of sports correspondents. Perhaps most notable was Talley’s trip to Florida in December to do a play-by-play broadcast of the game between the Little Quakers, made up of Midget League football players from the twin counties, and the Saints of New Orleans. Unfortunately, the Little Quakers lost to the Saints 27-6.

The station also added a recorded telephone answering service in order to receive messages and news reports on a 24-hour-a-day basis.

General Manager John Skibbe reports that sales have risen steadily through the past year as a result of increased sales effort, improved on-air production techniques, and the growing acceptance of WNPV by both audience and advertisers as the most effective broadcast service in the Twin County area.